Add another job to the list that artificial intelligence might replace: fashion models

Add another job to the list that artificial intelligence might replace: fashion models. AI Models Are Replacing Real People in Mango’s Fast-Fashion Ads

(Source: Bloomberg - Julia Fanzeres and Crystal Tse)

"The Spanish fast-fashion chain MANGO is eliminating some human models and using AI generated avatars to create advertising campaigns more quickly, Chief Executive Officer Toni Ruiz Tubau said in an interview. The garments these AI models are wearing are real and available to customers for purchase".

Among Mango’s main rivals are retailers including Inditex’s Zara and H&M, brands that swiftly jump on fashion trends to produce items that sell at affordable prices. To compete, Mango is using AI to pick up speed across different areas of the business. “It’s about faster content creation,” Ruiz said.

The most recent AI-generated advertising campaign, released this month, is also teen-focused. Some imagery appears on the Mango website with a disclaimer that AI was used to create the visuals. Mango plans to expand its use of the technology to its women’s and men’s collections, Ruiz said.

"The financial benefits are clear, with AI models typically costing a fraction of the price of a human model."

[La modelo @celeste.aria_ explica cómo a partir de ahora se podrán diseñar artificialmente los estándares de belleza como la chica de la nueva campaña dirigida a teenagers: "super delgadas y étnicamente ambiguas para no ser asociadas a ninguna etnia concreta."

Mi sueño de trabajar como modelo en catálogos de moda, en el que me pensaba reciclar tras un proceso de upskilling, se ha ido al garete. Muchas gracias doña IA.]

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